Jerry Flashner passed away in 2006, he was the editor and publisher of Prime Time Magazine    

http://www.buffalospree.com/foreveryoung/archives/2006_09/0906Flaschner.html

Jerry was on the forefront of promoting the quality of life for the elderly and aging in Western New York for many years.  Jerry’s professional and volunteer activities advanced the understanding, promoted public policy and community services, developed positive social attitudes, and elevated awareness of the elderly regarding their potential.

For years Jerry was the publisher and editor of Living Prime Time Magazine, dedicated to Western New Yorkers age 50 and over.  His publication showcased individuals who exemplified successful aging and provided guidance on items of interest ranging from movies to senior events to legal matters and health concerns.

Jerry also produced a weekly half-hour radio show and monthly television segment on AM Buffalo that delivered expert information on key topics to the “50 plus” in Western New York.  In addition, he produced another television program on Adelphia Cable Channel 13 that ran 16 shows a month.  To round out this media arsenal, his Living Prime Time website contained previews and content from his magazine and radio/TV shows and links to a variety of resources for people 50 plus.

Jerry’s volunteer activities included active participation in numerous organizations and community boards.  He was central to Coordinated Care’s Prime Time Awards for senior programs for many years and was on their board of directors.  He was involved, with HealthforAll, VNA/Kaleida, Musical Fare Theater, Greater Buffalo Sports Hall of Fame and local family care agency.

Perhaps Jerry’s greatest contribution was his devotion to bringing people together to work on common problems and concerns of older adults.  He could be seen almost daily talking with individuals about needs or issues and contacting other individuals to assist in some pertinent way.  He was a  true advocate on behalf of the elderly and we believe him when he says, “The Best is Yet to Come!”

Jerry was the 2002 recipient of the Network in Aging’s Dr. Evan Calkins Award for Meritorious Service.

The Network in Aging established the Jerry Flashner Humanitarian Spirit Award to honor Jerry’s memory in 2006.  It was designed to recognize individuals who demonstrate the same concern for elders in the Western New York Community as exemplified by Jerry and his “no problem” attitude. The nominees have Jerry share Jerry’s belief that “The Best is Yet to Come”, and translate that belief into action.  The Network later turned the award into a scholarship to support students in the field of aging.